To start, please watch the Video Tour here:
Below you will find some information and tips to consider when planning the task list.
Helpful Downloads & Links
Task List Template
Downloading the Indeemo Task List template provides great resource and will help you when drafting your task list.
This also makes it easy for you to share with colleagues and clients for feedback before programming it into your Indeemo dashboard.
Task List Tips
Although the Indeemo App is extremely user friendly; there are some tips we would suggest that should be included in your task list/ task description to ensure the task list is optimised for use in Indeemo and your respondents have a good experience.
Please find some of the most useful here: Tips to include in the task list
Task List Types/ How tasks are released in the App
The type of Task List is simply how the tasks will be released and displayed to respondents in the Indeemo App.
Tasks can be released to respondents in 1 of 4 different ways.
All at once tasking:
Respondents see and can complete all tasks immediately and in any sequence from the moment they log into the App.
- Respondents can complete the tasks in any order they wish.
- This format of tasking gives the Respondent freedom to complete the Tasks in their own time and in any sequence.
Scheduled tasking:
Each task is scheduled to be released on a specific date/ time; notifications for new tasks will be sent to respondents based on this.
Even if a respondent does not complete previous tasks, they will still receive their tasks on each scheduled day.
- Scheduled tasking should be used when you have a lot of tasks for the Respondent to complete and showing them all their tasks at once may overwhelm them.
- You can also use it when tasks relate to a specific event or time e.g. you want Respondents to watch a particular TV show at a particular time but don’t want to let them know until the show is about to start.
Sequential tasking:
Sequential tasking should be used for Projects where you want Respondents to complete tasks in a particular sequence and do not want the Respondent to see the upcoming tasks until they have completed their current task.
There are 2 types of Sequential tasking:
Type 1) Immediate: Tasks will be displayed one at a time in a linear sequence.
When respondents complete their current task, the next task is unlocked and a notification will be sent telling them their next task is ready.
If a respondent does not submit at minimum the required response, they will not see their next task in the App.
Type 2) Scheduled: Sequential tasks can be given a start date/ time however all released tasks must be completed sequentially.
This means that if you were to release 2 tasks on Day 1, they must complete Task 1 before they see Task 2; and they must have these 2 complete before they can receive the Day 2 release.
Once respondents complete their current task, the next task is unlocked when:
- The previous task is completed
AND
- The start time of the next task has passed
If a respondent does not submit at minimum the required response, they will not see their next task in the App.
Please use the tips listed here when using Sequential tasking: Tips for Sequential Tasking
Design Great Tasks
Less is definitely more! Your tasks should be light touch, easy to understand and clearly explained.
Ideally, a task should fit within the screen of a smartphone to avoid too much scrolling.
Multiple smaller tasks are better than fewer essay-like tasks.
Think MOBILE first
- Mobile Ethnography works best with short, open ended tasks.
- Make it easy for respondents to understand the task and quickly complete it.
- Ideally tasks should be entirely visible within the screen.
Put yourself in the Respondent’s shoes
- When writing each task, think about it from the respondent’s perspective.
- How easy will it be for them to understand what they need to do?
- The simpler the task, the higher the completion rate.
- (Tip: show your Task List to a colleague before you finish it. If they are struggling to understand what they need to do, amend your tasks accordingly)
Always be context aware
- Think about where the respondent will be when completing each task.
- E.g. if the topic is personal or sensitive, tell them to find a private place to record their video without worrying about anyone over hearing them.
- In public locations, they may be more comfortable uploading photos captions instead of videos.
Choose an appropriate Required Response
- The best Task Lists typically have a mixture of Video, Photo, Screen Recording and Note based tasks.
- Video is powerful at capturing in-context behaviors and in the moment feelings but it takes times to analyse. Sometimes a Note is better if you just need them to answer a few questions.
- Where photos / screenshots with short captions are sufficient to detail what you want to capture, specify these instead of video. It will save you time in analysis!
Let the Respondents surprise you & give them permission to go off-piste!
- The more open ended you can make your tasks, the more likely Respondents will surprise you.
- Projects where respondents are allowed flexibility / creativity typically tend to be the most informative and the most successful at uncovering hidden needs and unexpected behaviors.
- Download our Word Doc Task List Template (full of tips and tricks!) and Check out some Indeemo Tips to include in your Task List to get started drafting your project task list.
- This makes it easy for you to share with colleagues and clients for feedback before adding it to your Indeemo dashboard.
Next: Creating & Programming your Project