Whether you are exploring in-depth interviews, focus groups, or diary tasks, this article will walk you through best practices for preparing and analyzing your data with Indeemo’s AI View.
Indeemo's AI View helps you:
- Save hours on manual transcript reviews
- Spot themes across multiple conversations
- Zoom in on individual contributions
- Quickly pull quotes with context
To get quality insights, a little setup goes a long way.
Here’s how to set yourself up for success.
Step 1: Get Prepped!
1. Check that Transcription is enabled on your project.
- On Manage Projects, click ‘Edit Project’ on your Project Card.
- Check your Target Group settings (ensure to check each target!) that the check box for ‘AVT’ is marked.
2. Assign Speaker Roles
This tells the AI who’s speaking (a respondent or a researcher) allowing you to prompt on more recordings at once, as the AI can narrow it’s search on just the ‘Respondent’ parts of the transcript.
How to assign speaker IDs can be found here
3. Learn more
If you want to learn more about Indeemo's AI View, read the following articles first:
Step 2: Start Prompting!
Multiple Interviews: Summary
Want a quick overview of your sessions? Here’s how:
- Navigate to the AI View
- Select your relevant interviews
Use a simple prompt like:
“Summarise the key insights from the selected interviews.”
Tip: Add “from respondents only” to focus on participant answers.
Example prompt:
“Summarise the key insights from the selected interviews, focusing on respondents only.”
Multiple Interviews: Recurring Themes
To understand common threads across interviews:
Prompt the AI with:
“Identify recurring themes from the selected focus groups.”
Again, adding “respondents only” will keep the analysis focused on participant contributions, not moderator comments.
The AI will return a list of themes, each with examples and, if names are available, speaker attribution.
Step 3: Advanced AI Prompts
Once you’ve nailed the basics of summarising and identifying themes, you might find yourself wanting to dig deeper into individual speakers, specific parts of an interview, or even compare people across sessions.
Why Go Deeper?
Using AI on Indeemo isn't just about overviews. With a bit of prompting, you can:
- Compare participants across interviews
- Focus on specific discussion topics
- Extract insights from key moments
- Build profiles based on individual speaker contributions
Let’s look at how.
Compare and Contrast Individual Speakers
Want to understand how two participants think differently about a topic?
This is great for segmenting audiences, exploring attitudes, or building personas.
Try a prompt like this:
"Conduct a thorough comparative analysis to identify similarities and differences between Shane and Stephen, focusing on their experience using a food delivery app.
Provide your findings in an organised report with sections for each key insight.
To support your findings, integrate quotes, with one timestamp for each quote"
Drill Down into a Single Interview
Summaries give a bird’s-eye view.
But when you need detail, zoom in on just one interview.
Single Interview: Summary of Topics
Get a list of the topics that were discussed - this allows you to then prompt more specifically on one topic.
Prompt example:
“Identify a list of topics discussed in this interview as outlined by the researcher.
For each topic include a description. For each topic include one timestamp.”
This gives you a clear structure of what was covered and when.
Let’s say the list shows "packaging and presentation" was discussed from 00:15:00 to 00:22:00.
You can now focus the analysis just on that section:
Single Interview: Analyze Specific Timeframes and Topics
Once you know where to look, focus on a section of the interview.
Prompt example:
“Starting at 00:15 and Ending at 00:22, what recurring themes did respondents discuss about packaging and presentation? Include one quote as supporting evidence for each theme.
For each quote include one timestamp.”
Why it works:
You’re telling the AI where to look and what to focus on
- Adding “respondents” again ensures you get participant-driven insights
- Quotes and timestamps make it easy to go back and watch the relevant clip
Single Interview: Analyze an Individual’s Contribution
Need to extract just one participant’s perspective from a group session?
Prompt example:
“Summarise the key insights shared by Shane in this focus group.
Include quotes for each key insight.
Include one timestamp for each quote.”
When this helps:
- Building out a persona or case study
- Highlighting outlier opinions
- Understanding individual journeys
The AI will scan the transcript and focus only on Shane’s comments.
Multiple Interviews: Summary of Topics
Get a list of the topics that were discussed in 2-3 similar interviews.
Prompt example:
"Analyse the selected interviews to identify a list of the primary topics discussed in this interview as outlined by the researcher for each interview i.e. i need two lists of primary topics. For each topic include one timestamp. Provide your output in an organised table"
This gives you a clear structure of what was covered and when in each interview.
Quick Tips for Better Prompts
- Always use “respondent” to narrow the analysis to participants
- Use names for targeted comparisons or individual summaries
- Use timestamps to explore specific topics
- Ask for quotes and timestamps if you want evidence you can clip or reference
Want to learn more?
Take the Indeemo Prompting Guide Deep Dive tour on Miro: here
Wrapping Up
With these techniques, you’ll go from surface-level summaries to strategic, focused insights, all within minutes. Indeemo’s generative AI makes it easy to get to the “why” behind your research, without getting lost in transcripts.
Contact support@indeemo.com for further assistance.